METHOD OF DENIM
. . .
Denim has a place in everyone’s wardrobe, there’s no doubt about that, but what if you took that denim jacket or those jeans and you tailored them just for you, not only in fit but also in design. From bold statements, to patches to graphics, M.O.D. offers a wide range of options to add that real essence of “you” to your style.
After a brief chat with founder of M.O.D, Lloyd Boolkin, it becomes clear that he has a unique and forwarding-thinking approach to fashion - one that combines sustainable clothing manufacturing with customization through allowing his clients to create their own pieces on his website according to their personal style and taste. Throw some bold attitude into the mix and you have the edgy street wear brand that is M.O.D.
What do we mean by sustainable? It’s no secret that the environment worldwide is under massive threat and people from all industries are migrating over to more earth-friendly practices. Lloyd has taken a conscience stance towards this issue through his business by keeping his waste levels to a minimum through producing high-quality denim that is tailored to the individual, therefore making the consumer more likely to wear the item for a long time. M.O.D tries to honour a “only produce what will be used” mindset when manufacturing and does so through providing customers with an advance, user friendly digital platform to design their own pieces to their exact personal preference.
Not only is the website hugely convenient and user-friendly but also interactive and allows fans of the brand to let their creative juices flow. With M.O.D, the finished product is designed by you and made tangible by them, it’s one of a kind.
But enough from me… see for yourself at the link below: